Advertise on Paper Cups
By Galileo on Feb 11, 2010 with Comments 2
Other than publishing in the newspaper, the commonplaces for advertising are static posters, signages or banners are various locations where there is high traffic. A more expensive option is to advertise on those LCD monitors at various locations such as the underground rail stations.
Advertising on paper cups is a new fresh great way for businesses to advertise their product as it can effectively send out the marketing messages to the masses who are, at least not busy moving around. More often than not, a potential customer would likely be aware of an ad when he is in a relaxed mode.
In this case, the potential customer can be anywhere, including offices, pantry, restaurant, or even home party. The printing on the cup can be anything, including and not limited to special marketing marketing message, logo, or special promotion. These cups can be given as a free gift for use during corporate parties or simply placing at the water cooler.
Some ideas when these cups might be useful:
1) A friend called that he has a party for more than 100 guests. Offer to supply free paper cups for the party.
2) During a tradeshow or seminar, offer drinks to visitors with paper cups printed with your company logo.
3) Add unique serial numbers to each cup, which can be used in lucky draws after the meals. Your customer will be staring at the cup all the time while waiting for the winning serial numbers.
Before we end this article, another advantage that we can think of for this product is the price. If the graphics requirement isn’t too fanciful, the price of these cups should not be too costly.
To find out more go to Cups Media.
Filed Under: Advertise • Featured • Green Products
This is an innovative alternate marketing solution to many!
Although I don’t think this idea will be applicable to all industries, this alternate marketing method by cups media can be leveraged by many, especially if they are targeting to enhance their branding, lauching a new product or service.
I think this offering by Cups Media have the following advantages:
1) Highly effective when lauching a new product/ service – how about putting a photo with your new product on the cups and distribute them to your prospects? For e.g. when sony is introducing their new mp3, they could work with this company to design a nice logo and picture and distribute the cups to local coffee outlets in CBD. In this case, a lot of working professionals will aware of this new product by sony.
2) Highly effective for branding purpose – this advertising cups are good tools to remind your customers your brands and logos when they are relaxing in their offices. Reaching out to the prospects in their offices is an amazing concept! Just like what they say in their website – “putting your ads in their hands”
Well done!
Cheers,
PT
It’s an innovative and good idea! It’s literally putting advertisements on customers hands!
Agree with PT that putting advertisements on paper cups is a good idea, and exceptionally good for branding and introducing new products & services.
Another advantage I observe is that these free paper cups with advertisements can encourage people to get rid of their old styoform/ plastic cups. Thus, saving our environment by a large extent. Typically, not many use paper cups (although they are a lot more environmentally friendly) because styoform & plastic cups are cheaper. Distributing paper cups, free of charge, can help companies save a lot of $$ every month.
vernice
Singapore