Everybody knows internet is all about traffic, and SEO helps to drive traffic to your website and better search engine ranking. Is it still necessary to depend on back links from “authoritative” websites in order to rank well in search engine ranking?
The use of backlinks has been necessary in the past for a website to be taken seriously in search ranking. Even though content is still important, new websites will be ranked lower regardless even if you have a better writeup than another one on a more established website. The backlinks depend on whether your page is listed before another webpage. And such backlinks can often be purchased and not genuinely good.
So in 2020 onwards, the question is whether do we still need to depend on back links? Or has the search engine improved and is able to sieve out the really relevant and good webpages from those influenced by paid or reciprocal back links?
If the search bots are easily manipulated by human SEO, then word of mouth, social sharing and rankings may be a better than counting back links. However, not every blog writers are extroverts who would go public in social media websites to advertise their websites to friends and friend’s friend.
In our search for answers, we came across this post at 2018 about No Link Building Required: 7 Ways to Rank Without Backlinks
In fact, if you focus on creating value and optimizing your content on-page, you can skip (or at least postpone) going out to seek link-based external signals, because your site can still rank without them
Then they listed more examples:
If the testaments from these websites are true, then we should all get excited that the search engine finally become smarter. These websites provide very good information and in my own words the following should be easy to remember:
- Content is still king
- Create value for visitors visiting your website and keeping them longer for each visit. The longer they stay means your content is useful for them.
- Focus on user experience, such as page speed, readability, sections, etc.
- Provide proper keyword and descriptions that matches your page content.
The point is to find out what people want to know, and then creating value by telling them in an organised and efficient webpage.
Rome is not built in a single day, so perseverance and focus on useful content is necessary.